Can you imagine a world without the internet? I know I can’t. It’s hard to think of a time when information wasn’t just a click away, when social connections weren’t as accessible, and when we weren’t constantly surrounded by digital screens. In January 2021, there were 4.66 billion active Internet users worldwide—an astonishing 59.5% of the global population. Fast forward to January 2024, and that number has surged to 5.35 billion, representing 66% of the population. A significant portion—92.3%—accesses the Internet through mobile devices, which means we’re all just one swipe away from being connected.
In the U.S. alone, 311.3 million Americans (about 91.8%) use the Internet. For most, it’s difficult to imagine a life without it. From banking and work to entertainment and social interaction, the Internet has become a daily necessity. But, just how much time do we actually spend in this digital world? The average person spends nearly 7 hours a day on screens and about 144 minutes scrolling through social media. That’s a lot of time spent connected to the digital universe!
While there’s plenty of discussion about the negative effects of the Internet—like screen addiction or misinformation—it’s essential to acknowledge its positive side as well. For example, platforms like Facebook groups create incredible communities, allowing individuals with shared interests to network, ask questions, or simply find help. Whether you’re seeking advice on parenting, launching a startup, or learning a new hobby, these groups offer valuable support.
Instagram also plays a positive role by making education and information accessible in a fun, visual way. There are countless accounts dedicated to everything from mental health tips to industry-specific updates. I love how informative some accounts are—they keep us updated on trends, changes, and innovations in various fields, especially for those of us in the digital marketing industry.
While it’s easy to point out the Internet’s downsides, the benefits are equally clear. It connects us to communities, keeps us informed, and helps us stay entertained. So, while we should strive for balance, it’s undeniable that the Internet plays a vital role in our lives today.
